When you have a good insight, you can make good work. And for this project, we had a doozy: there’s a rock star in all of us. That kicked off an avalanche of great ideas, but the one that rose to the top was the simple one we shot. Next thing I know, we’re working with one of the icons of rock and Stan Winston studios to create something that was completely unique and utterly breakthrough. And you know you’ve got a hit on your hands when you not only get a cannes lion but when people on Youtube start to upload their own versions