Dell Technologies does some really smart, hardcore, technological work. They build digital infrastructure, they coordinate clouds, they provide modern workplace solutions – essentially they’re providing the platform for the future to happen. The problem is – how do you explain the virtually unexplainable? Well, we brought in Jeffrey Wright to patiently, competently – and humanly – walk us through it. We had him explain the importance and ubiquity of data, the power of a unified cloud and the way DT helps simplify even the most complex workplace issues. The result was a surprisingly entertaining campaign that helped the world understand the power of Dell Technologies.