Dell finally developed an elegant laptop meant to compete with Apple and Microsoft. And they wanted to let the world know that every aspect of it had been thoughtfully designed and considered. So to launch it, we decided to literally show – and celebrate – every single piece. The result was a spot that showed how every little thing in this machine was, indeed, everything. And we proved that when you focus on the details, what you get is something even greater than all its parts. We also created a campaign of :15’s that focused on one individual feature of the machine at a time. Set to an exciting track of music that fit perfectly with our campaign.