When they came to us to do a social campaign for them, we knew we could do something crazy knowing the audience we were talking to. College students. As we started thinking about we came across that the brand had already built some sort of a cult thing online by their consumers called Nattyisim. Google it and you’ll see. So instead of reinventing something new we decided to tap into that insight and took it to a different level. The result - A great non sisal campaign but perfect for the audience. We made 6 social films and tones of instagram videos to promote the beer.