GMCVB
Dell finally developed an elegant laptop meant to compete with Apple and Microsoft. And they wanted to let the world know that every aspect of it had been thoughtfully designed and considered. So to launch it, we decided to literally show – and celebrate – every single piece. The result was a spot that showed how every little thing in this machine was, indeed, everything. And we proved that when you focus on the details, what you get is something even greater than all its parts. We also created a campaign of :15’s that focused on one individual feature of the machine at a time. Set to an exciting track of music that fit perfectly with our campaign.
GREATER MIAMI VISITORs convention bureau
Here’s a challenge: how do you get thousands of drunk, horny college kids to wear masks while on Spring Break in Miami during a global pandemic? Well, we changed the way they looked at them. We started by packaging masks to look like condoms. Which made them seem kinda cool and maybe a little illicit. Then we worked with the GCMVB to place a series of fun and innuendo-filled messages in places where this wild audience was sure to be. Including on coasters and posters in bars, on trolleys, on high-traffic OOH boards and even in a few trendy hotels. The result was a bold and provocative campaign that convinced this crowd that if it’s cool to wear a condom to protect against a virus, they can wear a mask to do the same.
