PSA's
Dell finally developed an elegant laptop meant to compete with Apple and Microsoft. And they wanted to let the world know that every aspect of it had been thoughtfully designed and considered. So to launch it, we decided to literally show – and celebrate – every single piece. The result was a spot that showed how every little thing in this machine was, indeed, everything. And we proved that when you focus on the details, what you get is something even greater than all its parts. We also created a campaign of :15’s that focused on one individual feature of the machine at a time. Set to an exciting track of music that fit perfectly with our campaign.
PSA
We’ve always jumped at the chance to use our experience and our industry relationships to put out some good into the world. Below is some of the pro-bono PSA work we’ve been proud to help create.
#notinourclass
This was a personal project. Myself and my partner both come from families of teachers. And we know how much the students they taught meant to them. So we were shocked to hear schools like the ones in Florida were allowing – and even encouraging – teachers to carry guns in their classrooms. The idea that those entrusted to protect kids would also be encouraged to shoot them seemed absurd and irresponsible. So we created this film to help shine a light on this issue – and hopefully getting people to vote for smarter, gun-sense candidates.
IDA CHATBOT
People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida. The world's first chatbot for good. And we helped launch this revolutionary bot by creating three online films, which prove that in a world where life can get in the way of doing good, Ida serves as a tool to help you stay focused so you can act immediately.
PETA
Peta is always a fun client to work for. Not only do they (usually) support a good cause – they buy genuinely arresting and provocative work. For this project, they wanted to call attention to the cruelty of experimenting on lab mice. So we created a cartoon that starts off seemingly innocent and cheerful – but then shows the macabre reality of what mice go through.
Character development and behind the scenes.
