Pepsi

Dell finally developed an elegant laptop meant to compete with Apple and Microsoft. And they wanted to let the world know that every aspect of it had been thoughtfully designed and considered. So to launch it, we decided to literally show – and celebrate – every single piece. The result was a spot that showed how every little thing in this machine was, indeed, everything. And we proved that when you focus on the details, what you get is something even greater than all its parts. We also created a campaign of :15’s that focused on one individual feature of the machine at a time. Set to an exciting track of music that fit perfectly with our campaign.

PEPSI

Pepsi is a great brand. Global relevance. Big budgets. And a desire to do bold, cutting edge creative work.

EMPIRE + PEPSI INTEGRATION

We worked with the actual writers of the hit show Empire to actually make Pepsi an integral and thoroughly organic part of the plot line. At the time, it was an approach that had never been done before. Then we hired Oscar-winning director Lee Daniels to shoot the actual spot.

This is the sizzle video that was actually played on the show.

And this is the commercial that was created by the characters in the show — for the show.

PEPSI EMOJI CANS GLOBAL LAUNCH

How do you talk to the world, when the world doesn’t speak the same language? If you’re Pepsi, you put the universal language of emojis on your cans.

OSCARS

Pepsi and musicians have always had a strong partnership. This film involved an up-and-coming singer named Beyonce.