DELL TECHNOLOGIES

The business side of Dell is known as Dell Technologies. They provide essential infrastructure and end-to-end technology solutions for businesses of all sizes,  all over the world.  It’s actually the larger part of the Dell portfolio -- and is infinitely more complex. We have developed and lead several global campaigns over the years. Our work introduced Jeffrey Wright as the face and voice of Dell Technologies. And we have continued to use him as a unifying element throughout several iterations of the brand.

UNSEEN BALLET

Michael Dell has stated that he believes technology has the power to change humanity. This powerful social piece helped them prove it.

Lilly’s story

The community story

THE DUDE RETURNS

The Dude-you’re-getting-a-Dell guy is a pretty classic advertising icon. Especially if you grew up in the 90s. So we were psyched to be able to bring him back for a new generation. But we didn’t just want to resurrect his old, stoner personality. We needed to update this kid. We needed a more sophisticated version of himself – to help promote the more sophisticated Dell Technologies. So we created a mini-social campaign where the Dell Dude returns 20 years after we last saw him – and tells the world what Dell’s been up to while he’s been gone. This was super fun to create and has generated some impressive traction with the public, who were thrilled to have him back.

STOP AT NOTHING - BRAND PLATFORM LAUNCH

As we came out of COVID, Dell Technologies wanted to create a new brand ethos. They wanted to communicate their resiliency, their dependability and their relentless drive to overcome any obstacle for their customers. We gave them the platform “Stop at nothing.” It perfectly captured the grit and attitude of all 160,000 employees worldwide. And allowed us to create a new campaign that proved that no matter what the difficulties, no matter what the challenges, Dell Technologies would always find a way to prevail.

See how we brought this to life during the pandemic.

UNVEIL

We all have ideas we just don’t know how to make happen. And usually they just remain in the dark – veiled potential that resides in the back of our minds. But when you work with Dell Technologies, you get the technology and power you need to bring those ideas to life.

BREAKING BARRIERS

There are a thousand excuses as to why something can’t be done. But with Dell Technologies, all those excuses get blown to glorious smithereens. (Note: we actually got to use live explosives on this shoot. So scratch that off the bucket list.)

LET’S MAKE IT REAL

This was Dell Technologies inaugural brand campaign -- and the first one that introduced Jeffrey Wright as the embodiment of the brand. It was designed to tell the world that when you partner with Dell Technologies, virtually anything is possible. Years later, he remains the voice of the brand.

SUSTAINABILTY - E-WASTE

Dell Technologies has a very robust and forward-thinking recycling initiative. We created this little campaign to help get the word out.